An exclusive formula containing high lathering cleansing agents fortified with moisturizers and emollients. Rich fragrant lather provides down to the skin cleansing action, perfect for getting all dirt and debris from the coat, mane and tail, without stripping natural oils. A gentle pH balanced formula provides optimum body, shine and manageability Micro-enriched protein formula fortified with moisturizers and emollients that condition leaving coat, mane and tail soft and shiny Regular use enhances coat health and appearance